What's New
Discover What’s New
Stay ahead of the trends with our What’s New Collection, featuring the latest arrivals in women’s boutique clothing. From everyday tops and flattering bottoms to must-have rompers, matching sets, and even on-trend accessories, this collection has everything you need to refresh your wardrobe. Designed for moms, students, and busy women on the go, our pieces balance comfort, style, and affordability so you can look chic no matter the occasion.
New Finds for You + Your Home
Our new arrivals aren’t just about clothing — they’re about lifestyle, too! Explore boutique gifts and home goods like cozy blankets, seasonal pillows, candles, and diffusers, plus unique bath and body products for a little self-care. From edible glitter to soup mixes, this collection is full of thoughtful items that make perfect gifts or simple everyday pick-me-ups.
Shop New Arrivals With Ease
Find the newest boutique clothing, gifts, and accessories online or local at one of our Alice the Airstream pop ups. Enjoy free U.S. shipping on all qualified orders and flexible checkout options, including Shop Pay, making it easy to grab your favorite new arrivals. Whether you’re shopping for yourself or picking up a gift, It’s Personal Boutique is your go-to destination for what’s fresh and fabulous.
